Tag

What if you didn’t sell a device as a stand alone entity but instead sold a device based on the “service” it provides/accesses? What if the capabilities and content you could access was more important then the hardware itself?  We’re about to enter the era of “Device-as-a-Service” as a buzzword, but will this be disruptive to the current market, or is it business as usual? Any discussion of the iPods success has to i